The Sales Funnel For Effective Online Marketing
The sales funnel has been an essential element of traditional marketing and business for many years. It appears that the subject of funnels in Internet-based business is becoming more and more common.
The reality is that people want to know more about this marketing concept and how they can use it to enhance their online business marketing efforts. If you'd like to know something more about sales funnels to help you with effective Internet marketing I invite you to read on.
The Sales Funnel: What is it?
A marketing funnel isn't an actual funnel. This marketing concept uses the word "funnel" to describe a sales process, from beginning to finish. The funnel provides a clear comparison because it permits potential customers to be "Unqualified prospects" at the top, and narrower chances for conversions to sales at the lower levels.
https://www.youtube.com/watch?v=jWjOkoo3ZT0
These are what we call "unqualified prospects" at the top or entry of the funnel. They are people who might need your services or products, but have not been approached by you prior to. After several sales and promotions, you will have gotten customers who have bought your product or service.
The effectiveness of a lead generation funnel comes from its ability to permits you to monitor the potential buyers' behavior during different stages of the lengthy selling process. By using the sales funnel to determine the number of qualified prospects at each stage, you can determine the number of potential customers who will become actual customers.
It is possible to use a sales funnel to determine the areas and ways in which your sales procedure is succeeding or not, and also whether you're not attracting enough customers. This data can help you decide what your primary goal is and the best way you can keep sales at the right amount. It's used as a method to gauge and manage the customers sales process.
The top of the Sales Funnel or Front - End
The top of your sales funnel is going to be the most active area of your process and requires the most constant testing. There are literally no end of front-end concepts. Your imagination and resources are your only limits.
The front-end's main objective will be to draw in potential clients and convert those buyers into buyers further down the sales funnel.
The potential customer is "qualified" once they opt-in or subscribe to something that you provide. This is when the prospect or "Unqualified Lead" is qualified. This is because they have taken an action that indicates that they might be interested in buying your products or services.
Your front-end should be able to drive specific traffic to your site or blog. PPC advertisements, articles for marketing, PPC advertising, social media like Google+, Twitter and Facebook, YouTube, banners and blogs, forum posting and content marketing are all great resources.
There are a variety of methods that you can use to "qualify prospects who aren't qualified". The most effective is the squeeze page. You can provide something valuable that is related to your service or product that they are able to get for no cost or at a discounted price in exchange for their email. You can select from newsletters and related reports, as well as video and e-mail courses.
The front end of your sales funnel is where prospects are drawn to your company. What happens to the reverse-end of your sales funnel?
The Bottom of The Funnel: The Back-End
The back-end or bottom of the funnel where main profit and sales are generated. It is also where you'll find your most expensive products. These products would all be suitable for the same market, but they are offered in various formats, such as video, audio and live interactions.
The main difference between front and back-ends is in the kind of client as well as the cost of the product/service being provided.
It's true that only a tiny percentage, perhaps 1 to 2 percent of the people entering your front-end will end up in your back-end. This is fine, as this tiny segment will be investing more in the long run.
It is evident that, although front-end products and services may be priced at less than $100, back-end items and services are typically priced in the 100s or 1000's. The bottom or back-end of the sales funnel is your main source of income for an Internet business. It's also the most predictable area of the selling process.
As I said earlier, the sales funnel can be as simple or complex as your imagination or resources allow.
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